Can You Gig It?: Smirnoff Experience: U.R The Night feat. Pet Shop Boys, Little Boots @ Matter, The O2, 10.7.09

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It’s a fact of modern gig-going that the more brands get involved, the more unwieldy become blog post headers. Hence that displeasing title up there. Peh.

Anyway, Louise Doherty went to Matter for the latest Smirnoff Original Nights extravaganza, and came back with a newfound respect for Little Boots. And a tattooed tit.

Crowdsourcing is best known as that thing people do when they’re too lazy to use Google. Y’know, asking your Facebook friends or Twitter followers to find you a cheesetastic club in Margate, suggest a birthday present for your 84 year-old grandmother or decide whether you should dye your hair bright pink or not (all real life examples by the way

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