It’s Monday, so Pharrell Williams will be boning you now

Pop Heaven / Pop Hell, Video

No Comments

It’s always pleasing when a video lives up to the ridiculosity of the song it accompanies. So well done N*E*R*D, and Pharrell Williams in particular, for stepping up to “the plate” with “Hypnotize U”.

As with every song that has ever featured Pharrell, this song is about boning. Specifically, Pharrell’s boning. More specifically, Pharrell’s boning of “u”.

“Touch it girl, touch it girl, touch it girl – ah,” he demands. It’s the kind of approach that only really works if you’re an innernational popstar, as you’ll soon discover if you try it in the aisle of your local supermarket. And just in case you think the “it” to which he refers could be a kitten, or a nice rug, or some plush flock wallpaper – I’ve checked, and none of these items appear in this video. Except for some plush flock wallpaper.

While Phazza starts the clip having a good old scrub, he soon exits his wooden, mirror-fronted shower cubicle to be confronted not with a cloud of water vapour or a noisy extractor fan, but approximately a dozen panting, writhing Tommy Hilfiger models. And, er, Phonejacker (2:02).

When it comes to the inevitable divide you find with N*E*R*D songs – they tend to be either amazing or utter ballhole – “Hypnotize U” may actually end up in the former category. It’s got an insistent, 808s and Heartbreaks something about it which reduces the preposterousness of the lyrics by a small but important amount with each listen.

Shame the once great Neptunes are now followers of production methods rather than leaders, but at least this is better than the utter ballhole that was “Hot-n-Fun”.

Does Pharrell remind anyone else of Adam Sandler when he wears a pork pie hat and denim jacket at 3:33 onwards?

Buy N*E*R*D tracks at 7digital (I wouldn’t bother with whole albums, they’re invariably disappointing)

Have your say!

Leave a Reply