Ali Love sent me an email oops no he didn’t

Interesting tactic from Ali Love’s PR folk here - sending out an email as if it’s actually FROM Ali Love. There was me thinking a nascent pop star was getting in touch to say hi, but nah, it’s just another email full of remixes.

Still, it got me to open the message and now I’m giving their “client” “coverage”, so job done really.

The email contained his new video “Diminishing Returns”, which you can see below. It’s all a bit dull (unlike the song, which is rather good) until Ali decides to don some chainmail. An underused accoutrement in music videos, the old chainmail.

Having said that, I am telling you now: if I see someone wearing chainmail in an east London bar, I’m emigrating.