Photograph this post, win trip to Matter on New Year’s Eve

Priority 2 Photograph this post, win trip to Matter on New Years Eve
Why should you do such a silly thing? Because, as long as you get that shiny first “I” into your image, you could win a trip to new London superclub Matter on New Year’s Eve to see 2 many DJs, Hed Kandi and dear old Elton John, who with any luck will not be playing his dreadful new Christmas song.
Keep reading for the deets…

The bad news - it’s only for O2 customers. So that’s me out, then. But if you’re lucky enough to be part of the O2 ~~cult~~ network, just take a snap of that picture up there - or, if you’re outanabout, any similarly subtle billboard - and text it with the letters “NYE” to 63333.
You’ll know pretty soon whether you have to keep hunting for something to do on December 31st, because they’ll text you straight back. It’s all being done through swanky new image recognition somethingorother, see.
If I’ve made it sound too confusing, check out the short video below. Or go here for more info…