Sigur Ros take over YouTube homepage
As Tech Digest reported yesterday, YouTube is today experiencing an Icelandic takeover courtesy of Sigur Ros. The gibberish specialists are the first band to have a feature-length music DVD (their documentary Heima) streamed on the site, which suggests YouTube’s Google overlords are intent on retaining some kind of hipster vibe to its partnerships. Not that surprising I suppose, but when you think about it they could probably get a lot more folk checking out the homepage if they partnered up with, say, Maroon 5 or Miley Cyrus or something.
Anyway, as well as Heima, if you head to YouTube you’ll be able to see ten vids chosen by the band from the Minn Heima contest they ran, during which their fanbase were encouraged to submit lots of that oh-so-modern user-generated content.
In other news, Sigur Ros still sound like Pingu fronting Cocteau Twins to me.
Possibly related:
Sigur Ros - recent interview form patchy at best - feature in Culture Show Special
Latitude Festival link round-up: from Sigur Ros to YACHT, “blogs” to photos
KMFDM, YouTube predictably scapegoats in Finnish school shooting
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