Have you got that Feeling-soundtracked Toyota Auris ad out of your head yet? You know, the one with “Join With Us” playing over the top as the band “rock out” in a glove compartment? Me neither, which is a shame really, because the insanely popular drivetime residents are about to embark on a whole new brand-related publicity thingy.
In association with Intel® Centrino®, The Feeling are going to create a music video for their new single “from the drawing board to the small screen in just 24 hours”.
They’re going to be using Intel® technology to do it, of course, hence the brand alignment. I just hope all the people involvedare 100% focused, because get me within 1 metre of a laptop and my first instinct isn’t work but rather Facebook, Twitter, Hype Machine, YouTube, Cat Prin…

Now, recording a video in 24 hours sounds impressive - but haven’t whole albums been produced and released in 5 days previously? I bet they didn’t have Intel® Centrino® technology to help them out, either.
Anyway, I suppose I should let you know what song the video’s for. It’s for new single “Join With Us”… er… from that Toyota Auris ad. Oh God. Hang on, is there another, more sinister campaign at work here? To keep that one song in the entire nation’s consciousness for the rest of eternity?
Follow The Feeling’s progress at CapitalRadio.com

Possibly related:

1. The second half of The Cribs’ “Cheat On Me” is very good

2. The Feeling to return with “I Thought It Was Over” - listen to it here

3. Taxicab Classics: REO Speedwagon - “Can’t Fight This Feeling”

4. Be a virtuous Freeloader with Ecotopia’s solar powered charger

5. Tom Scholz of Boston slates Mike Huckabee for nabbing “More Than A Feeling”

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Posted by Stuart Waterman on Thursday July 17th, 2008 at 9:54 am