Basshunter's "Every Morning" video is rather odd

Basshunter spends “Every Morning” failing to propose marriage

Basshunter (real name: Ian Basshunter) has produced a very odd piece of work here. Let’s overlook the fact that he commits a common lyrical crime in switching between “she” and “you” with abandon, and instead focus on a couple of things about the video.

Thing 1: He rolls with a crew who are so much bloody fun that he literally never gets five minutes alone with his missus to propose to her. There he is on a yacht, or a piece of reclining beach furniture, fumbling about in the pocket of his cargo shorts for the ring, when his “boys” come and grab him and drag him off for some laddish larks. You’d think Mr Basshunter might have enough cash these days to take his beloved off for a holiday sans his spitroast buddies, but apparently not.

Thing 2: I don’t want to ruin it for you, but you should really watch until the end. To say the video’s conclusion jars with the tone of the preceding footage - and indeed the euphoric eurospaff of the song in general - is an understatement. There is a “message” there, but it’s pretty unsubtly done unlike the rest of Mr Basshunter’s oeuvre.