Common and Pharrell go all 21st century for “Universal Mind Control”

Hip-Hop Isn't Dead, Video

This collabo from highly-repsected baldy rapper Common and the increasingly tiresome Pharrell Williams is an odd one. It’s got a pleasing “futuristic” vibe, and Common is as adept on the mic as ever… But I think it may be a case of diminishing returns - after two or three listens I didn’t really mind if I never got to hear it again.
That state of affairs is not helped by the video, which is kind of cool in a Tron/“Scream” kind of way, but will look dated by lunchtime today. And Pharrell was clearly “otherwise engaged”, because he’s represented by a robot with a severe case of jaw-jut :(



[video: OnSmash]

[Post to Twitter] 

Possibly related:

  1. Common performs “Universal Mind Control” on Jimmy Kimmel

  2. What did Pharrell Williams say to make Madonna cry?

  3. Common Ground Cafe banned from festivals

  4. N.E.R.D “featuring Pharrell Williams” to headline Lovebox Weekender 2009

  5. Pharrell Williams and Chad Hugo to tour the UK: can they cure my N*E*R*D-ish disappointment?

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