Chairlift’s “Bruises” soundtracks Apple’s iPod Nano commercial

Music News, Video, Where Have I Heard That Song Before?

I heard “Bruises” for the first time while going through one of my customary Hype Machine trawls the other day. And lo, watching some televisual entertainment later the same day it came on again during the ad break.
Following the likes of Yael Naim’s unthreatening “New Soul” and The Ting-Tings’ “Shut Up And Let Me Go” it’s another calculatedly canny choice by the Apple folk - catchy, upbeat, whimsicute. And now almost impossible to judge on its merits alone :(

[video: davidfuckinggray]

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Possibly related:

  1. Apple to take bite out of UK festival season with free summer gigs

  2. The Ting Tings’ iPod + iTunes ad probably won’t do their career too much harm

  3. Prince & Jay-Z v. The Pirate Bay & Apple

  4. Where Have I Heard That Song Before? - Feist’s “1234″ (or that iPod ad with the dancing on it)

  5. Take part in Shiny Media’s survey and win an iPod Touch

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Posted by Stuart Waterman on Wednesday October 8th, 2008 at 10:00 am

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