It's all about "eezy" these days, isn't it? Kanye's Kanyeezy, Lil Wayne is Lil Weezy, and Young Jeezy is, well, Young Jeezy. Amy Winehouse is Sneezy/Wheezy/Skeezy, in case you were wondering. Anyway, Vice magazine's online TV arm VBS.tv interviewed Mr Jeezy recently, and in the process provided one of those painfully/deliciously uncomfortable interview spectacles that you end up watching through your fingers.

Questions such as "Do you eat boiled peanuts?" suggest a lack of research on the part of the interviewer Baby Balls (no, nobody in this story has a proper name), who soon found himself roundly flamed out there on the internet barbecue once the video had gone up.

Now Mr Balls has published a rather entertaining piece in Vice giving advice to anybody else who would like to initiate some kind of beefiness with a rapper. As an admission of his own failings that contributed to the terse atmosphere it's pretty honest and amusing, with pointers such as: "Make no preparations whatsoever for the interview. Do not listen to the rapper's music the night before or even read his wikipedia page."

Read and take notes on the full article here, but before you do you might want to check out the interview itself over this here page.