You know the SXSW Festival in Austin, Texas? What's been happening at Austin's SXSW Festival which is happening in Austin, Texas?
There's been a fair bit of chatter recently about the fact that, as newspapers gradually move onto the web, the art of headline-writing is undergoing a pretty big change. It has to; keywords are what it's about when it comes to article headlines on the web. No keywords, no hits.
Having said that, is it not just another challenge to come up with amusing and / or imaginative headlines incorporating search engine-friendly keywords? Whatever, it's a challenge NME don't appear to be interested in. As a certain music / media / everything festival has just kicked off across the pond, let's have a looksee at the SXSW-related headlines on their site, shall we?
- REM's Michael Stipe pays tribute to Heath Ledger at SXSW
- The Duke Spirit wrap up KCRW showcase at SXSW
- Daryl Hall lets his hair down at SXSW
- The Ting Tings play rousing SXSW set in Austin pool hall
- Katie White and Jules De Martino draw a big crowd in Texas
- SXSW: The Kills play second gig of the day
- Sons And Daughters rock Antone's at SXSW
- Lightspeed Champion reveals SXSW Playboy party plans
- Ra Ra Riot perform album teaser at SXSW
- The Kills attract buzz-band crowd at SXSW
- Van Morrison bans drinking during SXSW show
- The Cool Kids play 'on the fly' SXSW show
- SXSW: Holy Fuck induce mass dancing in tiny venue
- REM, Van Morrison and The Kills to launch SXSW nightime
- The Raveonettes draw massive crowd at SXSW
- Does It Offend You, Yeah? make suprise collaboration at SXSW
- The Whip pop their US cherry at SXSW
- White Denim get things sweaty at SXSW 2008
- A Place to Bury Strangers kick off SXSW day one
- The Spinto Band and The Raveonettes to start SXSW 2008
- REM, Van Morrison, The Raveonettes at SXSW
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