When an act is hyped two minutes after they've exited a recording studio, the backlash can arrive in similarly quick time. La Roux - who I think are to be referred to as a plural rather than a singular now - are beginning to get a taste of this. Or at least, those of us who waste our lives on the internet are. La Roux are probably too busy building an album or something to worry about such piffle.

"In For The Kill", despite pleasing Eurythmics-style synths and, as per, excellent hair in the video, isn't as good as "Quicksand" in my opinion. It also seems to go on for a bit too long.

I'm still holding out for a single release for "Reflections Are Protection", which you can hear on her their MySpace, but in the meantime the new video is after the jump.

\\\ LA ROUX /// IN FOR THE KILL