I mentioned the other day that this summer's festival season will provide many opportunities for manufacturers of lovely consumer goods to get their logos in your face. Well, London Lite yesterday printed a map to O2 Wireless to help people get around the site.

Sadly I haven't been able to locate an online version to which I could direct you - but I can tell you some of the superfun sponsored activities that will be on offer should you be attending...

- Superdrug Bus (surely set to be mistaken for a narcotics outlet by people whose stash has let them down on-site)

- Sony Ericsson Monster Dome

- Ray-Ban Never Hide

- Tuborg Stage

- Ubisoft Gaming Truck

- XFM Stage

- The Fender Experience

Now, I'm not against sponsorship per se. It would be fairly hypocritical of me to be, since I write for one. And as I mentioned recently, sponsorship allows us to enjoy lots of events which we might otherwise not encounter.

But am I the only one who can't help thinking of the clip below when it's in relation to music...?

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