Well this is interesting, given the uproar and shenanigans large media companies tend to make about, for example, YouTube users nicking their content. Pitchfork reports that Saturday's Superbowl (it's like a football match, UK folk, but flashier) saw an advert for the NFL which apparently used music by Arcade Fire - "No Cars Go" - without the band's permission.

Now, you have to assume the band's representatives are telling the truth, and that they're not cashing in on the quiet. Which begs the question - how can Fox do this? Will they get away with it? And if they do, does that mean people can start uploading episodes of The Simpsons to YouTube?

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