Where Have I Heard That Song Before?: ESG's 'Tiny Sticks', as heard on the Mini Clubman advert
Who the hell are ESG when they're at home? Well, bucko, ESG were a group that influenced loads of bands, from the punks to the post punkers, to the disco kids, to the hip-hop heads, to just about anyone who liked to go mental on a dance floor. You probably know 'em from the Mini clubman advert with a brilliant elastic bassline and congas.
ESG hailed from the South Bronx and were an "art-funk ensemble". Don't let that put you off though. They've shared a producer with Joy Division and been sampled by TLC, Wu-Tang Clan, Beastie Boys, Big Daddy Kane, Gang Starr, J-Dilla... and more. If you need your memory refreshing, read over and you'll see a video which has the track on it... you'll know it as soon as you hear it.
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